Makeup & Color - GNS Beauty & Personal Care

Cruelty-Free Makeup Collection

Discover our curated range of cruelty-free makeup designed for every skin tone and style. From everyday neutrals to statement shades, shop long-wear foundations, rich-pigment lipsticks and glosses, buildable blush and bronzer, precision eyeliners, volumizing mascaras, and pro-grade brushes and sponges. Ethically crafted formulas with clean, high-performance ingredients deliver smooth application and all-day comfort without animal testing. Inclusive shades, eco-conscious picks, and beginner-friendly essentials make it easy to create any look with confidence.

Filters

Filters
Sort by:

174 products

Sold out
Bee Sting Lipstick - GNS Beauty & Personal CareBee Sting Lipstick - GNS Beauty & Personal Care
Bee Sting Lipstick Sale price$24.99 Regular price$31.24
Sold out
Flawless Concealer - GNS Beauty & Personal CareFlawless Concealer - GNS Beauty & Personal Care
Flawless Concealer Sale price$34.99 Regular price$43.74
Save $10.50
Full Coverage Matte Foundation - Layer (FH110) - GNS Beauty & Personal CareFull Coverage Matte Foundation - Layer (FH110) - GNS Beauty & Personal Care
Full Coverage Matte Foundation - Layer (FH110) Sale price$41.99 Regular price$52.49
Save $10.50
Full Coverage Matte Foundation - Coco (FH131) - GNS Beauty & Personal CareFull Coverage Matte Foundation - Coco (FH131) - GNS Beauty & Personal Care
Full Coverage Matte Foundation - Coco (FH131) Sale price$41.99 Regular price$52.49
Save $5.50
Polished Pewter Color Pro Eyeshadow - GNS Beauty & Personal Care
Polished Pewter Color Pro Eyeshadow Sale price$21.99 Regular price$27.49
Save $10.50
Full Coverage Foundation For Dry and Oily Skin - GNS Beauty & Personal CareFull Coverage Foundation For Dry and Oily Skin - GNS Beauty & Personal Care
Sold out
🌱 Reusable Makeup Swabs – Eco - Friendly Dual Tip with Bamboo Case - GNS Beauty & Personal Care🌱 Reusable Makeup Swabs – Eco - Friendly Dual Tip with Bamboo Case - GNS Beauty & Personal Care
Save $10.00
💦 Mineral Makeup Setting Spray – Weightless Wear, Dewy Finish - GNS Beauty & Personal Care💦 Mineral Makeup Setting Spray – Weightless Wear, Dewy Finish - GNS Beauty & Personal Care
Save $6.75
💋 Color Renew Lipstick – “Joy” - GNS Beauty & Personal Care
💋 Color Renew Lipstick – “Joy” Sale price$26.99 Regular price$33.74
Save $6.75
🍯 Color Renew Lipstick – Brown Sugar - GNS Beauty & Personal Care🍯 Color Renew Lipstick – Brown Sugar - GNS Beauty & Personal Care
🍯 Color Renew Lipstick – Brown Sugar Sale price$26.99 Regular price$33.74
Save $6.75
💋 Color Renew Lipstick – Cinnamon | Self - Renewing Color + Lip Therapy - GNS Beauty & Personal Care💋 Color Renew Lipstick – Cinnamon | Self - Renewing Color + Lip Therapy - GNS Beauty & Personal Care
Save $7.50
🌞 Perfect Skin Tint Tinted Moisturizer – Organic SPF 31 | Reef - Safe & Radiant - GNS Beauty & Personal Care🌞 Perfect Skin Tint Tinted Moisturizer – Organic SPF 31 | Reef - Safe & Radiant - GNS Beauty & Personal Care
Save $11.00
🌟 Mattifying Face Primer | Paraben - Free, Silicone - Based - GNS Beauty & Personal Care🌟 Mattifying Face Primer | Paraben - Free, Silicone - Based - GNS Beauty & Personal Care
Save $10.50
🍬 Eyeshadow Palette – Caramel Kiss ETM101 | Vegan & Paraben - Free - GNS Beauty & Personal Care🍬 Eyeshadow Palette – Caramel Kiss ETM101 | Vegan & Paraben - Free - GNS Beauty & Personal Care
Save $5.50
🍬 Color Pro Eyeshadow – Cotton Candy - GNS Beauty & Personal Care
🍬 Color Pro Eyeshadow – Cotton Candy Sale price$21.99 Regular price$27.49
Save $10.50
🌌 Dark Storm Eyeshadow Palette – ETM100 - GNS Beauty & Personal Care🌌 Dark Storm Eyeshadow Palette – ETM100 - GNS Beauty & Personal Care
🌌 Dark Storm Eyeshadow Palette – ETM100 Sale price$41.99 Regular price$52.49
Save $8.75
👁️ Bombshell Lash Curl – Padded Eyelash Curler - GNS Beauty & Personal Care👁️ Bombshell Lash Curl – Padded Eyelash Curler - GNS Beauty & Personal Care
👁️ Bombshell Lash Curl – Padded Eyelash Curler Sale price$34.99 Regular price$43.74
Save $4.00
💋 Gale Hayman Color Lock Clear Lip Liner Pencil – Invisible Waterproof Lip Contour & Anti - Feathering - GNS Beauty & Personal Care💋 Gale Hayman Color Lock Clear Lip Liner Pencil – Invisible Waterproof Lip Contour & Anti - Feathering - GNS Beauty & Personal Care
Save $5.50
Color Me Beautiful Color Pro Eyeshadow: Teal Zeal - GNS Beauty & Personal Care
Color Me Beautiful Color Pro Eyeshadow: Teal Zeal Sale price$21.99 Regular price$27.49
🥥 Coconut Crème Lip Butter - GNS Beauty & Personal Care🥥 Coconut Crème Lip Butter - GNS Beauty & Personal Care
🌞 Endless Summer Lip Butter Sampler - GNS Beauty & Personal Care🌞 Endless Summer Lip Butter Sampler - GNS Beauty & Personal Care
🥭 Coco - Mango Lip Butter - GNS Beauty & Personal Care🥭 Coco - Mango Lip Butter - GNS Beauty & Personal Care
HOLOCUREN Miracle Lips: Salve, Serum & SPF 15 Trio - GNS Beauty & Personal CareHOLOCUREN Miracle Lips: Salve, Serum & SPF 15 Trio - GNS Beauty & Personal Care
HOLOCUREN Miracle Lips Anti - Aging Serum – Corrective Lip Therapy - GNS Beauty & Personal CareHOLOCUREN Miracle Lips Anti - Aging Serum – Corrective Lip Therapy - GNS Beauty & Personal Care