Makeup & Color - GNS Beauty & Personal Care

Cruelty-Free Makeup Collection

Discover our curated range of cruelty-free makeup designed for every skin tone and style. From everyday neutrals to statement shades, shop long-wear foundations, rich-pigment lipsticks and glosses, buildable blush and bronzer, precision eyeliners, volumizing mascaras, and pro-grade brushes and sponges. Ethically crafted formulas with clean, high-performance ingredients deliver smooth application and all-day comfort without animal testing. Inclusive shades, eco-conscious picks, and beginner-friendly essentials make it easy to create any look with confidence.

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174 products

All - in - One Beauty Solution: MKNZOME 4 - in - 1 Makeup Pen with Refill Pack (2 Count) - GNS Beauty & Personal CareAll - in - One Beauty Solution: MKNZOME 4 - in - 1 Makeup Pen with Refill Pack (2 Count) - GNS Beauty & Personal Care
Save $5.50
Alki Liquid Liner - GNS Beauty & Personal CareAlki Liquid Liner - GNS Beauty & Personal Care
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Queen Anne Liquid Liner - GNS Beauty & Personal CareQueen Anne Liquid Liner - GNS Beauty & Personal Care
Save $4.25
Beauty of the Beholder Purse Organizer Insert - Expandable Handbag Liner with Multi - Pockets - GNS Beauty & Personal CareBeauty of the Beholder Purse Organizer Insert - Expandable Handbag Liner with Multi - Pockets - GNS Beauty & Personal Care
Velvet Matte Liquid Lipstick - Hydrating & Long - Lasting Lip Gloss (12 Shades) - GNS Beauty & Personal CareVelvet Matte Liquid Lipstick - Hydrating & Long - Lasting Lip Gloss (12 Shades) - GNS Beauty & Personal Care
Save $8.50
Beauty Experts Set of 10 Oval Beauty Brushes - GNS Beauty & Personal CareBeauty Experts Set of 10 Oval Beauty Brushes - GNS Beauty & Personal Care
30ML Flawless Colour Changing Warm Skin Tone FoundationNaturally Blends Moisturizing foundation makeupLong Lasting Waterproof Poreless Liquid Foundation SPF 15 for Face Makeup - GNS Beauty & Personal Care30ML Flawless Colour Changing Warm Skin Tone FoundationNaturally Blends Moisturizing foundation makeupLong Lasting Waterproof Poreless Liquid Foundation SPF 15 for Face Makeup - GNS Beauty & Personal Care
Save $8.00
TLM 3 - Piece Flawless Colour Changing Foundation & Concealer with SPF 50 - GNS Beauty & Personal CareTLM 3 - Piece Flawless Colour Changing Foundation & Concealer with SPF 50 - GNS Beauty & Personal Care
2 - Pack Color Changing Foundation - Conceals Blemishes & Freckles (30ml) - GNS Beauty & Personal Care2 - Pack Color Changing Foundation - Conceals Blemishes & Freckles (30ml) - GNS Beauty & Personal Care
Save $2.00
L'Oréal Paris Age Perfect Radiant Concealer: Hydrating & Brightening for Mature Skin - GNS Beauty & Personal CareL'Oréal Paris Age Perfect Radiant Concealer: Hydrating & Brightening for Mature Skin - GNS Beauty & Personal Care
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Good Living In Style 6 - Piece Makeup Sponge Set - Flawless & Streak - Free - GNS Beauty & Personal CareGood Living In Style 6 - Piece Makeup Sponge Set - Flawless & Streak - Free - GNS Beauty & Personal Care
Save $7.50
Lucky Beauty 11 - Piece Bamboo Makeup Brush Set - Vegan & Eco - Friendly - GNS Beauty & Personal CareLucky Beauty 11 - Piece Bamboo Makeup Brush Set - Vegan & Eco - Friendly - GNS Beauty & Personal Care
Save $6.00
Pageant Winner 10 - Piece Makeup Brush Set - Flawless Performance & Sustainable Wood - GNS Beauty & Personal CarePageant Winner 10 - Piece Makeup Brush Set - Flawless Performance & Sustainable Wood - GNS Beauty & Personal Care
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La Canica 10 - in - 1 Makeup Brush Set with Travel - Friendly Container - GNS Beauty & Personal CareLa Canica 10 - in - 1 Makeup Brush Set with Travel - Friendly Container - GNS Beauty & Personal Care
6 - Color Matte Face Blush Palette with Brush - Long - Lasting & Blendable (Set 01) - GNS Beauty & Personal Care6 - Color Matte Face Blush Palette with Brush - Long - Lasting & Blendable (Set 01) - GNS Beauty & Personal Care
12 - Piece Waterproof Lipstick & Lip Liner Set | Matte Finish & Long Lasting - GNS Beauty & Personal Care12 - Piece Waterproof Lipstick & Lip Liner Set | Matte Finish & Long Lasting - GNS Beauty & Personal Care
Guava Nectar Lip Butter *NEW - GNS Beauty & Personal CareGuava Nectar Lip Butter *NEW - GNS Beauty & Personal Care
Guava Nectar Lip Butter Sale price$9.95
Hibiscus Breeze Lip Butter - GNS Beauty & Personal CareHibiscus Breeze Lip Butter - GNS Beauty & Personal Care
Fresh Mint Lip Butter - GNS Beauty & Personal CareFresh Mint Lip Butter - GNS Beauty & Personal Care
Fresh Mint Lip Butter Sale price$9.95
Save $10.50
Dual Blend Powder Foundation - Breeze WD110 - GNS Beauty & Personal CareDual Blend Powder Foundation - Breeze WD110 - GNS Beauty & Personal Care
Dual Blend Powder Foundation - Breeze WD110 Sale price$41.99 Regular price$52.49
On sale
Reusable Cotton Rounds (100% Cotton) - GNS Beauty & Personal CareReusable Cotton Rounds (100% Cotton) - GNS Beauty & Personal Care
Reusable Cotton Rounds (100% Cotton) Sale priceFrom $11.99 Regular price$14.99
Sold out
Kitten Pink Moisturizing Lipstick - GNS Beauty & Personal Care
Kitten Pink Moisturizing Lipstick Sale price$24.99 Regular price$31.24
Sold out
Jealous Moisturizing Lipstick - GNS Beauty & Personal Care
Jealous Moisturizing Lipstick Sale price$24.99 Regular price$31.24
Sold out
Eggplant Gel Eyeliner - GNS Beauty & Personal Care
Eggplant Gel Eyeliner Sale price$31.99 Regular price$39.99