Makeup & Color - GNS Beauty & Personal Care

Cruelty-Free Makeup Collection

Discover our curated range of cruelty-free makeup designed for every skin tone and style. From everyday neutrals to statement shades, shop long-wear foundations, rich-pigment lipsticks and glosses, buildable blush and bronzer, precision eyeliners, volumizing mascaras, and pro-grade brushes and sponges. Ethically crafted formulas with clean, high-performance ingredients deliver smooth application and all-day comfort without animal testing. Inclusive shades, eco-conscious picks, and beginner-friendly essentials make it easy to create any look with confidence.

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174 products

Brush Clean Pro Original Makeup Brush Cleaner - No - Rinse, Quick - Dry, Deep Clean - GNS Beauty & Personal CareOriginal Makeup Brush Cleaner – No - Rinse, Quick - Dry, Deep Clean - GNS Beauty & Personal Care
Brush Clean Pro Original Makeup Brush Cleaner - No-Rinse, Quick-Dry, Deep Clean Sale priceFrom $24.00
Save $9.00
Rimmel Exaggerate Automatic Lip Liner – You're All Mine (0.008 fl oz) - GNS Beauty & Personal CareRimmel Exaggerate Automatic Lip Liner – You're All Mine (0.008 fl oz) - GNS Beauty & Personal Care
Rimmel Exaggerate Automatic Lip Liner – You're All Mine (0.008 fl oz) Sale price$37.99 Regular price$46.99
Rechargeable Electric Eyelash Curler – Long - Lasting Curl with Gentle Heat - GNS Beauty & Personal CareRechargeable Electric Eyelash Curler – Long - Lasting Curl with Gentle Heat - GNS Beauty & Personal Care
Rechargeable Electric Eyelash Curler – Long-Lasting Curl with Gentle Heat Sale price$36.99
Foundation Makeup Brush – Smooth Coverage with Easy Care - GNS Beauty & Personal CareFoundation Makeup Brush – Smooth Coverage with Easy Care - GNS Beauty & Personal Care
Foundation Makeup Brush – Smooth Coverage with Easy Care Sale price$22.99
Cruelty Free Blush Brush – Soft & Versatile Makeup Essential - GNS Beauty & Personal CareCruelty Free Blush Brush – Soft & Versatile Makeup Essential - GNS Beauty & Personal Care
Cruelty Free Blush Brush – Soft & Versatile Makeup Essential Sale price$23.99
Save $11.75
Paraben - Free Makeup Remover Solution – Lightweight, Gentle & Non - Irritating - GNS Beauty & Personal CareParaben - Free Makeup Remover Solution – Lightweight, Gentle & Non - Irritating - GNS Beauty & Personal Care
Paraben-Free Makeup Remover Solution – Lightweight, Gentle & Non-Irritating Sale price$46.99 Regular price$58.74
Save $12.00
Paraben - Free Makeup Setting Spray – Long - Lasting Hold & Skin - Refreshing Formula - GNS Beauty & Personal CareParaben - Free Makeup Setting Spray – Long - Lasting Hold & Skin - Refreshing Formula - GNS Beauty & Personal Care
Paraben-Free Makeup Setting Spray – Long-Lasting Hold & Skin-Refreshing Formula Sale price$47.99 Regular price$59.99
Save $7.50
Color Me Beautiful One Step Makeup Remover – Cleansing, Toning & Skin Nourishment in One - GNS Beauty & Personal CareColor Me Beautiful One Step Makeup Remover – Cleansing, Toning & Skin Nourishment in One - GNS Beauty & Personal Care
Color Me Beautiful One Step Makeup Remover – Cleansing, Toning & Skin Nourishment in One Sale price$29.99 Regular price$37.49
Save $11.75
Paraben - Free Lip & Eye Makeup Remover – Gentle & Powerful Cleansing - GNS Beauty & Personal CareParaben - Free Lip & Eye Makeup Remover – Gentle & Powerful Cleansing - GNS Beauty & Personal Care
Paraben-Free Lip & Eye Makeup Remover – Gentle & Powerful Cleansing Sale price$46.99 Regular price$58.74
Mini Capsule Lipstick – Velvet Matte Luxury in a Compact Design - GNS Beauty & Personal CareMini Capsule Lipstick – Velvet Matte Luxury in a Compact Design - GNS Beauty & Personal Care
Mini Capsule Lipstick – Velvet Matte Luxury in a Compact Design Sale price$16.99
Alisesun 10 Colors Lip Tint Stain Set – Plumping Gloss & Versatile Tint for Long - Lasting Vivid Color - GNS Beauty & Personal CareAlisesun 10 Colors Lip Tint Stain Set – Plumping Gloss & Versatile Tint for Long - Lasting Vivid Color - GNS Beauty & Personal Care
Alisesun 10 Colors Lip Tint Stain Set – Plumping Gloss & Versatile Tint for Long-Lasting Vivid Color Sale price$39.99
Save $3.00
QIBEST Makeup Bronzer Stick – Instant Glow & Flawless Contouring - GNS Beauty & Personal CareQIBEST Makeup Bronzer Stick – Instant Glow & Flawless Contouring - GNS Beauty & Personal Care
QIBEST Makeup Bronzer Stick – Instant Glow & Flawless Contouring Sale price$14.99 Regular price$17.99
Save $5.00
Clean Skin Club Clean² Pads 2.0 – Ultra - Soft, Textured, and Shed - Free - GNS Beauty & Personal CareClean Skin Club Clean² Pads 2.0 – Ultra - Soft, Textured, and Shed - Free - GNS Beauty & Personal Care
Clean Skin Club Clean² Pads 2.0 – Ultra-Soft, Textured, and Shed-Free Sale price$34.99 Regular price$39.99
Save $6.00
NOL Natural Organic Lifestyle Nylon Makeup Bag – Lightweight, Versatile & Travel - Ready - GNS Beauty & Personal CareNOL Natural Organic Lifestyle Nylon Makeup Bag – Lightweight, Versatile & Travel - Ready - GNS Beauty & Personal Care
NOL Natural Organic Lifestyle Nylon Makeup Bag – Lightweight, Versatile & Travel-Ready Sale price$53.99 Regular price$59.99
Save $4.00
Neutral Nude Eyeshadow Palette – Effortless Elegance in Every Shade - GNS Beauty & Personal CareNeutral Nude Eyeshadow Palette – Effortless Elegance in Every Shade - GNS Beauty & Personal Care
Neutral Nude Eyeshadow Palette – Effortless Elegance in Every Shade Sale price$27.99 Regular price$31.99
Save $4.00
Color Party Eyeshadow Makeup Pallet - GNS Beauty & Personal CareColor Party Eyeshadow Makeup Pallet - GNS Beauty & Personal Care
Color Party Eyeshadow Makeup Pallet Sale price$24.99 Regular price$28.99
Save $10.50
Warm Rose LG19 Lip Gloss – Vegan, Paraben - Free, and Elegantly Radiant - GNS Beauty & Personal CareWarm Rose LG19 Lip Gloss – Vegan, Paraben - Free, and Elegantly Radiant - GNS Beauty & Personal Care
Warm Rose LG19 Lip Gloss – Vegan, Paraben-Free, and Elegantly Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Hot Chocolate LG25 Lip Gloss – Vegan, Paraben - Free, and Deliciously Radiant - GNS Beauty & Personal CareHot Chocolate LG25 Lip Gloss – Vegan, Paraben - Free, and Deliciously Radiant - GNS Beauty & Personal Care
Hot Chocolate LG25 Lip Gloss – Vegan, Paraben-Free, and Deliciously Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Rouge LG13 Lip Gloss – Vegan, Paraben - Free, and Vibrantly Radiant - GNS Beauty & Personal CareRouge LG13 Lip Gloss – Vegan, Paraben - Free, and Vibrantly Radiant - GNS Beauty & Personal Care
Rouge LG13 Lip Gloss – Vegan, Paraben-Free, and Vibrantly Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Bare LG05 Lip Gloss – Vegan, Paraben - Free, and Naturally Radiant - GNS Beauty & Personal CareBare LG05 Lip Gloss – Vegan, Paraben - Free, and Naturally Radiant - GNS Beauty & Personal Care
Bare LG05 Lip Gloss – Vegan, Paraben-Free, and Naturally Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Crimson LG15 Lip Gloss – Vegan, Paraben - Free, and Boldly Radiant - GNS Beauty & Personal CareCrimson LG15 Lip Gloss – Vegan, Paraben - Free, and Boldly Radiant - GNS Beauty & Personal Care
Crimson LG15 Lip Gloss – Vegan, Paraben-Free, and Boldly Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Mahogany LG29 Lip Gloss – Vegan, Paraben - Free, and Richly Radiant - GNS Beauty & Personal CareMahogany LG29 Lip Gloss – Vegan, Paraben - Free, and Richly Radiant - GNS Beauty & Personal Care
Mahogany LG29 Lip Gloss – Vegan, Paraben-Free, and Richly Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Lavender LG17 Lip Gloss – Vegan, Paraben - Free, and Softly Radiant - GNS Beauty & Personal CareLavender LG17 Lip Gloss – Vegan, Paraben - Free, and Softly Radiant - GNS Beauty & Personal Care
Lavender LG17 Lip Gloss – Vegan, Paraben-Free, and Softly Radiant Sale price$41.99 Regular price$52.49
Save $10.50
Pearl LG23 Lip Gloss – Vegan, Paraben - Free, and Lustrously Radiant - GNS Beauty & Personal CarePearl LG23 Lip Gloss – Vegan, Paraben - Free, and Lustrously Radiant - GNS Beauty & Personal Care
Pearl LG23 Lip Gloss – Vegan, Paraben-Free, and Lustrously Radiant Sale price$41.99 Regular price$52.49
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